The Committee has organized a free two-part Streaming Live seminar, “Your Agency Online”
The Young Agents Committee, which the Massachusetts Association of Insurance Agents revitalized in 2011, has planned a bevy of events for 2013 beginning with a “Streaming Live” event this month. Part I will be happening next week on February 21 from 9-10am. This segment entitled “Elements of Online Marketing” will examine and highlight the elements of a successful digital marketing strategy for an agency. It will then help agents create an action plan of how to start your agency’s own digital marketing plan and to execute it successfully.
At the end of a session, two successful case studies will be examined and then a Q&A will follow.
In Part II, the topic that will be discussed on March 7, 2013 from 9:00-10:00 am, will be how to turn your website from a digital brochure to a lead capture machine. The elements that create a successful website will be discussed along with specific steps every young agent can take to convert his or her agency’s website into a site that captures leads.
At the end of this session, two agencies will be selected for a review and audit of their site as a lead capture machine followed by an open Q&A session.
To learn more about what else is happening with the Young Agents Committee in 2013 or perhaps to join , check out the Committee’s latest newsletter here.