Aartrijk has held this annual event for insurance professionals since 2009
The specialist branding firm, Aartrijk, has opened registration for its annual Brand Camp. For those unfamiliar with Brand Camp, it is a two-day conference that the boutique branding firm began in 2009. Designed for insurance carriers, agents, broker, industry trade association and or service providers; basically anyone in the insurance industry, it is a conference that helps insurance professionals develop into becoming a better management and marketing leader.
This year’s theme, entitled “The Ripple Effect” acknowledges the importance that insurance brands can be and how these brands can “create motion in the marketplace while also being affected by the movements of customers, distributors, competitors and other forces.” The event will be held from November 4-6, 2013 at the Hotel Monaco in Baltimore.
“The event provides the forum for solution-focused discussion of marketing challenges facing insurance organizations, said Morgan. “It isn’t just the topics we’re covering,” Morgan said, “It’s in how the topics are investigated. Attendees themselves share short presentations, case studies, ideas and questions to spur meaningful conversations.
Past brand camps have included topics such as video, social networking, blogging, mobile applications, publicity, content, design, brand identity development, brand valuation and employee engagement. “Brand Camp will equip insurance brand managers — consumer marketing professionals, agency and broker principals, carrier executives, and member organization leaders — with the knowledge and confidence to choose strategies to create positive ripples in their markets,” explains Rick Morgan, Aartrijk’s senior vice president. “Our goal is to have every attendee return home with specific action steps to enhance their brands, sharpen their marketing approaches, and more effectively interact with employees, business partners, customers and prospects…With the varied backgrounds of the people who attend Brand Camp each time, what results is a unique set of insights and concepts that inspire brand decision-makers and business leaders.”
The cost for the two-day event is $675. For those interested in attending, the following is a list of events for this year’s event:
Monday, November 4th
Camp Check in
Starting in the the afternoon, meet your fellow campers and camp counselors. Take part in a special pre-camp session on the business use of Google+. In the evening, join all campers for a social and networking option.
Tuesday, November 5th
Welcome & Camp Orientation
The Ripple Effect: What is the value of brand ripple? Is your organization generating them? What ripples could you be riding? This session sets the stage for the Brand Camp 2013 conversation.
I Rant & Rave, Therefore I am: Campers have been thinking. Here‘s a platform for bright ideas, questions, suggestions, cries for help, examples and pet peeves. Every camper can maker/himself heard in a 90-second spout — help kick off key topics at Brand Camp.
Every Brand Is a Media Company: How to Manage it?: A panel discussion on rich media, brand publishing, content creation, storytelling. These buzzwords offer an opportunity to use a proprietary blend of text, video, photographs, audio presentations, ebooks and infographics to tell your story across numerous channels such as social networks, website and blog. But how do you create a strategy to produce positive ripples in the marketplace?
Brand Builders: 5 Minute Presentations plus discussion: Several intrepid Campers take 5 minutes to offer a lesson, challenge, issue or insight. The whole group takes 5 more minutes in an interactive discussion. The entire Camp will vote on several initiatives/presentations they want to explore in more detail.
Branding with Video & Infographics/Panel Discussion: 1000 Words: Every Picture Tells A Story. Brands are using pictures and video to share compelling stories. This panel discussion showcases what’s being done and will inspire future ideas.
Wednesday, November 6th
Social/Mobile Trends: Going SoLoMo? Who’s Going With You? Social, local and mobile are key drivers of online brands. What does the connected consumer mean for insurance brands? What’s important to consider for your organization?
Transformational Leadership & the Role in Brand: Brand Camp Sendoff: Ripple On, Campers. What new thoughts/ideas/concepts have been generated? What are key leadership factors you need to hone to create positive ripples with all your brand stakeholders?