The new portfolio of products is offered is offered through a partnership with GBO/Insur™
Wellesley-based Renaissance Alliance announced this week that it has a launched a new comprehensive tool to provide an enhanced portfolio of insurance products to its 85 member agencies. MoreStore, built on the GBO/Insur IQ platform, is a “one-stop shopping” experience for agents endowing them with the ability to offer their insureds a wider array of insurance and other personal protection products.
“All aspects of insurance are changing at an accelerated pace. Online insurance shoppers are growing, fueled by intense competition from direct writers and aggressive Web advertisers,” said J. Bruce Cochrane, CIC, and President of Renaissance Alliance. “Consumers are demanding the same online ease of purchase and delivery experience for basic insurance products that they enjoy at their other favorite Web stores. Our Renaissance Alliance member agencies are now armed with digital sales and service tools to effectively compete while broadening their product lines to satisfy a wider breadth of their customers’ needs. Combining consultative insurance expertise with loyal customer support for buyers who know they can rely upon our agents to be there for them before and after their online purchases is a winning combination. Insurance consumers deserve more than 15 minutes. They’ll get that and so much more from our agents, even when making their purchases online.”
As one of the leading aggregators in both Massachusetts and New England, the introduction of MoreStore will allow Renaissance Alliance members the opportunity to offer their insureds additional insurance products including dental, accident, health, I.D. theft, pre-paid legal, event liability, among many others via a digital online “shopping cart” tool.
“We are pleased to provide The GBO/Insur IQ™ platform supporting the member agencies of the Renaissance Alliance,” stated Shelton, CT based, GBO/Insur IQ President and CEO W. Brian Harrigan. “Our intelligent, multi-product, digital insurance store technology allows Renaissance agencies to bring an expanded portfolio of personal protection products from major nationally branded providers to their clients in a familiar, online ‘shopping cart’ experience.
“Renaissance Alliance is a leading aggregator of independent insurance agencies largely due to their vision of how insurance agents need to be positioned for future success. While there is substantial discussion with respect to the need for insurance agents to embrace a ‘Digital Distribution Strategy,’ Renaissance is a leading agency group actually executing on that vision,” added Mr. Harrigan.
How MoreStore works on an Agency Member’s website
The Cochrane & Porter Agency of Wellesely was the first Renaissance Agency member to introduce the MoreStore option on its website in mid-January of this year. MoreStore is featured on the front page of their website. Here is a snapshot of how it appears on the main page of the Cochrane & Porter Agency homepage:
An individual interested in learning about one or more of the products offered can then continue on through the Shop Now link to obtain detailed information and pricing for that particular product. The following is what the MoreStore looks like when you enter the MoreStore page on an agency website:
Renaissance Alliance says that other member agencies will be introducing the MoreStore shopping option on their websites later this month.