AOL has chosen MyLifeProtected to build its Custom Digital Insurance Platform
AOL and MassDrive Insurance Group have announced a new exclusive insurance partnership in which MassDrive’s newest online service, MyLifeProtected, will create and build a Custom Digital Insurance Platform for the global mass media corporation. As the sole partner in its insurance category for AOL members. MyLifeProtected has been charged with creating a platform which will streamline the insurance shopping process for AOL users.
“Partnering with MyLifeProtected will enable AOL to introduce relevant insurance products to our members from a platform that boasts the most robust product and carrier mix in the market,” said Brendan Jennings, senior vice president of membership at AOL. “We’re proud to offer this customized benefit to our members, who can rest assured that they are purchasing a best-in-class insurance product at a competitive price.”
Entitled AOL MyLifeProtected, the insurance platform will be a custom version of the MyLifeProtected. Available to AOL users nationwide, the platform’s proprietary technology with allow an insurance shopper to be matched with one of MyLifeProtected’s nationally licensed insurance agent. Once connected, the agent will then be able to build and customized a personalized insurance plan or policy with that consumer.
As part of the program, AOL MyLifeProtected will offer an array of health, life, and property and casualty insurance products to AOL members including a simplified issue of life insurance products as well as a pet insurance product. Group discounts on various types of insurance including auto and pet insurance policies will also be available to AOL members.
“We’re thrilled to kick off our partnership with AOL,” said MyLifeProtected co-founder and CEO Bill Suneson. “We’re eager to launch AOL MyLifeProtected to enhance users’ insurance shopping experience and provide real saving opportunities to their members.”
Providing the ability to custom tailor a company’s insurance needs
In addition, this partnership will also allow MyLifeProtected technology to be incorporated into the AOL subsidiary AutoBlog.com. The website, which is devoted to car enthusiasts, is one of the largest of its kind on the Internet. It will use the MyLifeProtected technology to provide real-time auto insurance rates and policies to its readers.
According to AutoBlog.com, the site is one of the “top-tier destinations for industry news, car reviews, and vehicle shopping tools” with approximately 9.2 million visitors each month.
MassDrive’s MyLifeProtected only launched nationally in March of this year
MyLifeProtected, officially launched in March of this year as reported by Agency Checklists in its March 8, 2016 article “MassAgent MassDrive Launches MyLifeProtected Nationally.”
Unlike other online insurance platforms, MassDrive’s MyLifeProtected is unique because not only is it a stand-alone online insurance platform, but also a “multi-product, multi-channel insurance distribution product” for other brands and affinity marketing groups. By offering real-time comparative quoting capabilities via direct integration with insurance companies as well as comparative raters, the insurance digital platform can provide a variety of options to both consumers and companies.
In commenting on the launch of MyLifeProtected last month, Mr. Suneson noted that this was all part and parcel of the trajectory for his agency MassDrive. “The expansion of MyLifeProtected is a natural evolution for our business,” said Bill Suneson, co-founder and CEO of MassDrive Insurance Group. “We’ve functioned as an auto insurance platform in a handful of states and it’s an exciting opportunity to now serve partners and consumers nationally. We’re also thrilled to bring to market an expanded product portfolio and additional technology integration on the MyLifeProtected.com platform.”