Official Book Description
Having a strong digital presence is critical for insurance agencies today!
And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start?
The 7 Pillars of Digital Marketing for Insurance Agencies is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers.
The 7 Pillars of Digital Marketing for Insurance Agencies
- Online Ads
- Social Media
- Reviews / Testimonials
These are the foundational components to robust digital marketing strategy. Today most folks looking for insurance services and/or products rarely (if ever) open up the yellow pages to find someone to help them with their needs. Instead, these folks ask their friends, coworkers, and family members but it doesn’t stop there. After they learn about who you are, they’re going to look you up online. Will they find you? If you’re not on the first page of Google, Bing, or Yahoo search you may never be found and may never be called by those searching for your insurance products and services! While the 7 Pillars can be implemented independently they are most effective when you take a continuous cross channel promotion approach. When reading the 7 Pillars of Digital marketing you will gain insight on valuable marketing topics like:
- On Page Search Engine Optimization
- Title Tags
- Meta Descriptions
- Heading Tags
- Internal Links
- External Links
- Broken Links
- Image Alt Tags
- The Importance of Mobile Optimization
- Creating Content
- Calls to Action
- Lead Magnets
- Duplicate Content Problems
- Creating Email Campaigns
- Managing Your Email List
- The Five Phases of Email Marketing
- Why and How to Use Online Ads
- Video Creation Tools
- Video Platforms
and a lot more…
BONUSES Every chapter closes with free resources to download and use that will support you in your online marketing efforts.
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