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Agents of Change: Rethinking Insurance Agency Marketing

By Jay Adkins, John M. Tate and Natalia Tate

Agents of Change: Rethinking Insurance Agency Marketing
  • Publisher: Hyndsight 20/20
  • Edition: 1st edition
  • Available in: Paperback, Kindle, Audio
  • ISBN: 0692841040
  • Published: February 3, 2017
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Official Book Description:

In this engaging and easy-to-read book, follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat.

Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives.
For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency…or any other business.

The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients.

Agency Checklists is an Amazon Affiliate, meaning we may earn a commission on all qualifying purchases, but at no additional cost to you.

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Series: Marketing Tagged with: About Insurance Agents, Marketing

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