Our occasional contributor, Bill Wilson, on the enduring importance of saying what you mean and meaning what you say, particularly in an insurance policy.
At industry events, when speaking with other agency owners and when viewing the most recent Agency Checklists’ e-blast, the common threat to agencies is painfully obvious. It is a lack of available talent in the industry. If marketing reps were given a dime for every time they were asked “who is looking?” They would be […]
The former director of the Big I’s Virtual University discusses what the real customer experience is and the part that agents play in it.
In this latest Op-Ed from the founder and former director of the Big “I” Virtual University, Mr. Wilson takes a look at the influence one word can have on the ISO CGL policy.
The former director of the Big I’s Virtual University discusses his thoughts on a tried and true marketing initiative for independent insurance agents old and new alike.