Agents may want to let their clients know that birthday postcards began being mailed out again to drivers in November
The Massachusetts Registry of Motor Vehicles has reinstated its license renewal reminder program as of last month. Starting November 25th, birthday postcards will begin being appearing in driver’s mailboxes across the Commonwealth.
“The Registry ended the license reminder service 5 years ago in a fiscal crunch; over time we have had to get creative and more cost effective in all aspects of our business,” said Registrar Kaprielian. “Today, supported by advertising dollars, we are proud to once again offer this service to our customers.”
The first wave of postcards will target drivers with birthdays during the month of December in order to remind them that there licenses will expire by the end of the month and that renewal can be done either online or at their nearest RMV branch.
Each birthday postcard will be personalized by the RMV in order to provide customers with one of two messages. The postcard will either indicated whether the driver is eligible to renew their license on-line at the www.massrmv.com website or if a driver must renew their license in person at a branch.
Typically, a MA driver’s license is valid for five years, but every 10 years a license holder is required to visit a branch on order to have a new license photo taken in conjunction with a review of their credentials. Drivers 75 years and older, are all required to renew their licenses at an RMV branch.
Currently, there are approximately 4.75 million active licensed drivers in the Commonwealth today. Based upon these numbers and their renewal rates, the RMV estimates that it will be sending out between 87,000 and 92,000 postcard reminders each month.
Agents may want to inform their insureds about the reactivation of the Registry’s reminder program and that drivers who renew their licenses at least seven days in advance of their actual birthday/license expiration date will ensure that they will have their new license in hand prior to the expiration of the old one. In addition, it is important to remind insureds who have changed address that they may updates their address online anytime via the RMV’s free service at www.massrmv.com.
