Mass. Agents may now sign up to receive specific commercial opportunities
TrustedChoice.com has now launched a new commercial lines capability for independent insurance agencies. The new platform allows insurance agents and their IA carrier partners to specify the type of commercial leads they are sourcing.
Further to that end, the new platform will allow specific information to be inputted into the lead generation platform from the size of a company to industry type via unlimited NAICs codes allowing independent agents and their IA partners to effectively double their commercial lines marketing efforts.
In support of this new capability, TrustedChoice.com will be increasing its marketing efforts around the commercial side, to attract even more commercial traffic to the site.
“Commercial insurance has long been a stronghold of the independent agent. But we’ve been seeing a lot of companies start to attempt to move into the space given the size of the opportunity,” said Charles “Chip” Bacciocco, CEO of CAP/TrustedChoice.com. “The addition of commercial lines on TrustedChoice.com is a proactive move to retain and even build market share.”
Noted Bacciocco: “We’ve always had some commercial traffic hitting the site since TrustedChoice.com relaunched in July 2013, and passed along plenty of quality business leads to agents. This enhancement will allow us to expand our reach in the commercial space, and make sure that those leads are going to the best agents to serve the unique needs of each visitor.”
Mass. agents who are interested in signing up for this feature may do so via the new Commercial Lines Advantage subscription. It is important to note that TrustedChoice.com emphasizes that the Agency profiles for the commercial side of the portal will differ slightly from the consumer portal side as will the matching algorithm that determines the order of results. With this new addition, independent agencies can now choose whether to participate in either the personal or commercial lines side of TrustedChoice.com. Agencies who decide to bundle the two platforms together will receive special pricing. Here is a screenshot of the redesigned site:
Project CAP is now Trusted Choice…
As of September 1st this year, Project CAP has transitioned over to the TrustedChoice.com brand name. The consumer agent portal which has been live since July 2013, and offers personal lines insurance leads and referrals to Trusted Choice members is now drawing on-line traffic in the range of approximately 200,000 visitors a month and the organization says that it is on track to reach more than 1.5 million visits by year’s end.
Later this month the organization will also host an on-line trade show for independent agents.
