Larry Kim of WordStream, a Boston-based Search Engine Marketing Firm published an interesting blog post entitled “The Most Expensive Keywords in Google Adwords (And How to Target Them in Your Search Campaigns.) Here is what he had to say:
On the heels of Google’s blow-out Q2 2011 earnings announcement last week, we wanted to find out what keywords demand the highest costs per click and are most competitive in terms of high search volume. Since the vast majority of Google’s profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google’s profits. The results of our research are illustrated in an infographic of the most expensive keywords.
- Conference Call
- Cord Blood
The following is a graphic WordStream developed to show how these terms split up the Google Profit Pie.