Plymouth Rock Assurance has hired Charlie Kordes as Vice President of Direct Marketing for its direct-to-consumer auto insurance business.
In this newly created role, Charlie will be responsible for advancing Plymouth Rock’s direct marketing operations and organizational practices in its direct response channel. He will also oversee how the company is connecting new technology to support a comprehensive business approach, as well as its marketing approach and strategy for new state entry.
“We’re very excited to bring Charlie on board to help us continue to build on the success of our direct response business,” said Tom Lyons, Chief Operations Officer, Plymouth Rock Management Company of New Jersey. “Charlie brings a wealth of industry knowledge and experience that fit extremely well with our goals for growing this area of our business. I’m thrilled to welcome him to the team and can’t wait to see the impact he has on our organization.”
“It was immediately clear to me that Plymouth Rock has an extremely rare combination of financial strength and industry experience that are bolstered by a true entrepreneurial spirit,” said Kordes. “I’m very excited about this opportunity and to join an organization that is at the forefront of innovation in the direct response channel.”
Prior to Plymouth Rock, Charlie was most recently with Safe Auto Insurance Company, as the Chief Information Officer.
Charlie has held multiple senior leadership positions during his 18-year career in insurance, and has experience leading many business functions, including marketing, analytics, modeling, sales, service and IT. He began his career at Progressive Insurance on the direct-to-consumer product management team.
Charlie holds a Bachelor of Science in financial management from Clemson University.
