Plymouth Rock Assurance, the Boston-based insurance company, has a new online interface system which will allow consumers to shop for auto insurance anytime and from anyplace. The system will deliver three different quotes to a consumer with different coverage levels and the ability to customize their coverage before purchasing a policy.
Plymouth Rock’s new take on this tool, however, is that their system then provides each customer with the support and expertise of an experienced, local independent insurance agent to provide assistance during and after the sale.
Independent agent Geoff Gordon, President of Andrew G. Gordon Insurance Inc. of Norwell, MA, has already implemented the new system. ” The inclusion of this new tool on our Website has solidified our reputation as both a customer-centric and tech savvy agency that is constantly pushing the innovation envelope on behalf of our customers. Because new customers can use it to quote, evaluate coverage options and even buy new policies, our agents are able to spend more time helping our customers with more complicated issues. It also provides our agency with an additional revenue stream and a way to reach web users that we didn’t have before. This tool represents the ‘win-win’ solution that drives both business growth and customer service, and we’re excited to offer it to our customers.”
As Keith Jensen, Plymouth Rock’s Chief Marketing Officer explains, “A key component of Plymouth Rock’s recently revamped website, the new offering advances the company’s commitment to help its network of independent insurance agents grow their business. Customers who buy a Massachusetts auto insurance policy at www.plymouthrock.com are assigned a Plymouth Rock agent to answer their questions and provide professional advice. In addition, Plymouth Rock agents can add a graphic link to their own websites to directly link customers to Plymouth Rock’s online quoting toll and automatically become the “agency of record” for those customers.”
“We want to combine the power and ease of the internet with the local advice and expertise of an independent agent,” adds Jensen. “Most insurance companies are viewed as aligning themselves with one or the other, but not both.”
