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2015 Sees Stronger Numbers And A New Investor For TrustedChoice.Com

March 1, 2015 by Owen Gallagher

TrustedChoice.com pleased it site traffic numbers for the inaugural month of 2015

Agency Checklists, MA Insurance News, Mass. Insurance NewsJanuary 2015 was a strong month for the industry initiative TrustedChoice.com. As of the 31st of January, the on-line consumer portal drew 50,000 more visitors than in the previous month.

“January was an amazing month for TrustedChoice.com, a strong indicator of growth for the site in 2015,” said Charles “Chip” Bacciocco, Consumer Agent Portal/TrustedChoice.com CEO. ” Insurance buyers are looking for information online before they make a purchasing decision; they want to understand their options and they want to find the right independent agent for their family or business. That’s why consumers are turning to TrustedChoice.com in record numbers.”

The site logged over 204,000 consumer visits to the site in January, an uptick over December 2014 which logged approximately 200,000 visits. More importantly, TrustedChoice.com said that 7,954 leaders were generated site-wide in the first month of 2015, with more than 3,800 on-line referrals sent to independent insurance agents with Advantage subscriptions.

As for commercial lines activity, the site received more than 3,000 prospective clients who conducted searches related to commercial lines. Of those 3,000, 1,993 on-line referrals were sent to independent insurance agents across the country.

W.R. Berkley Corporation signs on to TrustedChoice.com

TrustedChoice.com also recently announced that the W.R. Berkley Corporation has joined the industry initiative as both an investor and commercial lines participant.

“Increasingly, businesses are researching their commercial insurance needs online,” says Bill Berkley, W. R. Berkley Corporation chairman and CEO. “In response, the new TrustedChoice.com allows business owners, office managers, CFOs and risk managers to research their commercial insurance needs, coverages, and likely price ranges online. The site also assists business owners and managers to identify markets with an underwriting appetite for commercial risks in their industry. Most importantly, TrustedChoice.com helps companies find the right independent insurance agent or broker – one that specializes in serving businesses like theirs. W. R. Berkley is pleased to be an investor and commercial lines participant on TrustedChoice.com.”
The commercial lines carrier now joins seven other major carriers who have also joined TrustedChoice.com
“Independent agents and brokers applaud the participation of W. R. Berkley investing in its distribution system and the TrustedChoice.com platform,” says Robert Rusbuldt, IIABA president & CEO and Consumer Agent Portal/TrustedChoice.com chairman. “W. R. Berkley is one of the premier commercial lines carriers in the country, and having W.R. Berkley actively participate in the commercial lines platform confirms the company’s knowledge of the commercial lines marketplace and its vision for the future. W. R. Berkley knows there is no such thing as a static marketplace,” continues Rusbuldt. “They are working with their distribution force to ensure they are doing business the way commercial lines clients want to do business while always offering the added value of a trusted advisor.”
“Remarkably, commercial Lines, which was launched just 4 1/2 months ago in October, accounted for 40% of that traffic. As we expand our presence in commercial lines, we couldn’t ask for a more knowledgeable partner than W.R. Berkley. We are extremely pleased to have them as an investor and participating company on TrustedChoice.com,” added Charles “Chip” Bacciocco, Consumer Agent Portal/TrustedChoice.com CEO.
Founded in Massachusetts in 1967 (at the Harvard Business School), W. R. Berkley Corporation is a Fortune 500 insurance holding company listed on the New York Stock Exchange. It is one of the largest commercial lines writers in the United States with 52 operating units in more than 60 countries.

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