The online rating and review platform is now including referrals…
Massachusetts-based Clearsurance has announced its entrance into referrals with the debut of its new “Recommendation Engine.”
“Many insurance consumers are eligible for discounts as a result of an affinity to specific groups and unique personal attributes that qualify them to save money on their personal insurance policies,” said Michael Crowe, CEO and founder at Clearsurance. “Clearsurance’s recommendation engine enables the consumer to identify discount attributes and get recommendations from insurance companies that offer such discounts.”
Citing growing privacy concerns, the company says its new solution uses consumer data to help consumers find “personalized, conflict-free insurance recommendations” for the first time. Solutions will currently be offered for homeowners, auto and rental insurance.
Note the new addition to the Clearsurance tagline
“We’ve developed these latest features with the consumer in mind. Data privacy is a major concern across all industries today. Because insurance deals with highly personal information, we made it a priority to leave that information in the hands of the consumers themselves. We’ve created a platform that people can trust as they make these important purchases,” said Tim Hey, vice president of traffic growth and analytics at Clearsurance.
Clearsurance subscribers are not given preference on the site
Unlike other insurance search engine or referrals sites, Clearsurance notes that none of its affiliate partners are permitted to pay more in order to appear higher up on the recommendation list. Any additional ads a company may display on the site will be noted as such as well. The company says it currently has 705 insurance company profiles on its site, with 149 of those insurers being active Clearsurance subscribers.
“Clearsurance provides people with the ability to make educated decisions about their insurance needs, and we’re proud to consistently rank among the top carriers on the site based on those customer reviews,” said Erin Clark, VP of Marketing & Customer Experience at Horace Mann Educators Corporation. “People value the recommendations of their peers and online reviews are increasingly important in buying decisions. Our presence on Clearsurance.com increases the conversion rate across all of our marketing sources by giving people more confidence and visibility into the service level that they can expect from Horace Mann.”
For those interested in learning more about Clearsurance, please refer to our 2017 profile of them entitled: “Clearsurance: Using Technology To Bring Transparency To Insurance.“