Bill Wilson expounds on a question posed by an Iowa agent.
Bill Wilson
12 Tips for Selling in a Hard Market
A hard market presents problems and opportunities. Here are 12 tips on how to best approach a potential one.
How do You Create Customer Loyalty? Why Do Consumers Stay with a Particular Agent or Carrier for Years?
Mr. Wilson opines on the intangibles in creating true customer loyalty for your agency.
InSurOp-Ed: Maintaining AI Status After Completion of Work
A new op-ed from the former director of the Big “I” Virtual University.
InSurOp-Ed: In Claim Disputes, Disregard Case Law At Your Own Risk
Mr. Wilson’s latest post on the principle he refers to as “Unconscionable Advantage.”