Our occasional contributor, Bill Wilson, on the enduring importance of saying what you mean and meaning what you say, particularly in an insurance policy.
The REAL Customer Experience
The former director of the Big I’s Virtual University discusses what the real customer experience is and the part that agents play in it.
InsurOp-Ed: One Word
In this latest Op-Ed from the founder and former director of the Big “I” Virtual University, Mr. Wilson takes a look at the influence one word can have on the ISO CGL policy.
InsurOp-Ed: Doorknob Marketing
The former director of the Big I’s Virtual University discusses his thoughts on a tried and true marketing initiative for independent insurance agents old and new alike.
InsurOp-Ed: My First Auto Claim In 50 Years
The former director of the Big I’s Virtual University discusses his recent experience in filing an automated auto insurance claim via his phone.