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RMV Launches New Campaign To Promote Online Services

October 6, 2015 by AC Editor

RMV is preparing to process more than a million license renewals before 2016

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Photo courtesy of MassDOOT

The Massachusetts Registry of Motor Vehicles launched its latest campaign yesterday, entitled “Skip the Line, Go Online!”. The goal of the campaign is to promote and educate consumers on how to use all the services offered online at MassRMV.com.

“Performing a registration or license renewal on MassRMV.com takes minutes,” said Registrar of Motor Vehicles Erin C. Deveney. “By reminding customers and maybe introducing customers for the first time to our online renewal services, we are trying to keep more than half a million people from branch lines this fall.”

According to the Registry, it is projected to process more than 1.32 million renewals before December 31st of this year. The majority of the rush will come from vanity plates and trailers all of which expire in November followed by commercial registrations and motorcycles which expire in December.

Using the tagline, “H8 2 WAIT”, the RMV is encouraging motorists to determine their eligibility for an online transaction before heading over to their local branch. In addition the campaign will also be promoted using digital billboards and message boards along state highways as well as on the MBTA. Agents can also do their part by reminding their clients that licenses are eligible for renewal 12 months prior to expiration. Registrations can be reviewed up to six months in advance.

Eight RMV locations also now feature free WIFI

In addition to the above campaign, the RMV also recently announced that it is now offering free WIFI service at eight of its busiest locations. The introduction of WIFI at the eight locations is part of the RMV’s ten point promise to improve customer service and outreach and to modernize branch operations in general.

“The RMV is pleased to expand access to WIFI to enhance our customers’ service experience,” said Registrar Erin Deveney. “Customers will now have the convenience of internet access at their disposal to perform either work or other leisure activities online.”

The following is a list of the eight branches including the total number of WIFI connections per branch since the program’s inception at the beginning of September.

The information below outlines the total number of connections to WiFi per branch since the service’s inception at the beginning of August.

  1. Braintree 2,158 connections
  2. Brockton 672 connections
  3. Haymarket 4,374 connections
  4. Revere 1,258
  5. Springfield 1,169
  6. Watertown 2,832
  7. Wilmington 2,587
  8. Worcester 1,845

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