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You are here: Home / Partner News | Sponsored Articles / Company News / SIAA Expands Tech, Data, Analytics Focus with Acquisition of DONNA®.ai

SIAA Expands Tech, Data, Analytics Focus with Acquisition of DONNA®.ai

March 21, 2025 by AC Editor

Donna.ai Team Will Be Integrated Into SIAA’s Team

SIAA, Inc., the leading Agent Alliance today announced the asset acquisition of DONNA®.ai, formerly Aureus Analytics. Over the last decade, DONNA®.ai has built a cutting-edge data and analytics platform for retail agencies, networks, aggregators and carriers. This asset acquisition is the next step in expanding SIAA’s data capabilities.

DONNA®.ai has become a key vendor and thought leader as SIAA strives to build value for all parties involved in its ecosystem. 

“Joining forces with DONNA®.ai is an exciting step forward in leveraging advanced data and analytics to drive growth and innovation across the independent agency ecosystem. By combining capabilities, we’re creating new opportunities in SIAA’s network for member agencies, carriers, and other partners to thrive in an increasingly data-driven world,” said SIAA’s CIO, David Meinen.

Anurag Shah, CEO and co-founder of DONNA®.ai will become SIAA’s chief data officer and the former DONNA®.ai team will be integrated into SIAA’s existing technology and data infrastructure team.

Matt Masiello, SIAA’s CEO added, “SIAA has continued to evolve to meet the needs of the P&C insurance distribution channel, IAs, IA carriers, and wholesalers. Over 30 years we have expanded our benefits to include market access, enhanced compensation, and agency support and development services. Now we’re executing on technology, data, and business intelligence to continue to lead from the front on independent agency evolution.”

In 2023, SIAA made significant investment into iPortfolio® utilizing data and analytics in support of its 5,200 member agencies and strategic partner companies and vendors.

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