Proven marketing leader joins leading insurer to accelerate agency growth
BOSTON — March 11, 2026 — Plymouth Rock Assurance, a leading auto and home insurance provider in the Northeast, announced the appointment of Elliott Seaborn as Chief Marketing Officer (CMO) of its Independent Agency (IA) Group. In his role, Seaborn will oversee go-to-market strategy, distribution, and agency experience for the IA business. He will work closely with leaders across the enterprise to strengthen Plymouth Rock’s market presence, enhance agent support and customer experience, and drive long-term growth.
“We’re thrilled to welcome Elliott to the team to lead our marketing organization and accelerate growth with our agent partners,” said Ethan Tarby, President and CEO of Plymouth Rock Assurance Corporation. “His marketing leadership and deep expertise in technology enablement, sales management, and marketing analytics will be instrumental as we continue delivering exceptional service and value to independent agents.”
Elliott brings more than 30 years of experience building and scaling distribution systems across a range of industries, including business-to-business, business-to-consumer, and agent-intermediated sales and marketing environments. His background includes seven years working with Progressive, as well as more than a decade consulting for insurance companies across multiple industry sectors.
“I look forward to leveraging my experience leading integrated go-to-market strategies to advance an already strong foundation—anchored by deep, enduring relationships with our agent partners and supported by an exceptional field team and leadership group,” said Seaborn. “I’m excited to build on that momentum by strengthening our market position, expanding our reach, and continuing to deliver meaningful value to the agents who power our success.”
Prior to joining Plymouth Rock, Elliot served as Chief Marketing Officer at IntelyCare and Monster, where he built technology-driven distribution platforms combining online interactions and person-to-person sales relationships. Seaborn holds a Bachelor of Science degree from Boston University.
