October 3, 2016 — Right on time for October being designated as National Cyber Security Awareness Month, a Massachusetts Based Insurtech Startup, Internet Insurance Group (“IIG”), headquartered in Waltham, has launched a dedicated online portal, DataBreachCoverage.com, to offer cyber liability insurance to small businesses nationwide.
A site focusing exclusively on Small Business cyber liability insurance
Based in Waltham, IIG is a national insurance agency run by a group of seasoned insurance executives, aimed at selling commercial insurance to small businesses.
IIG has focused its marketing strategy on tapping into what it believes is the growing online demand for small business products. The new site, DataBreachCoverage.com, is IIG’s latest specific product site offering one line of coverage.
IIG noted in its announcement of the new cyber insurance site that according to the 2015 Symantec Internet Security Threat Report, 60% of all targeted data breach attacks struck small and medium sized organizations.
Newton Johnson, IIG’s co-founder summed up the perceived market advantage for the new site as: “Most small business owners don’t realize the risks that cyber criminals pose to their businesses. We provide a fast and effective solution to help protect these businesses from cyber risks.”
Other IIG websites targeted at specific business segments
Besides data breach coverage, the IIG website presently shows specific websites various coverages, including workers’ compensation, bus, cargo, construction, and property insurance.
The seventh website, www.smallbusinessquote.com, was recently launched by IIG as its “flagship website” promoting a more general offering of small business insurance products, including:
- General Liability Insurance
- Business Insurance Policies
- Business Liability Insurance
- Commercial General Insurance
- Home Business Insurance
- Errors and Omissions Insurance
- Commercial Auto Insurance
- Workers Compensation Insurance
- Umbrella Insurance
See Agency Checklists’ September 20, 2016 article, “A Mass.-Based Online Insurance Portal, SmallBusinessQuote.com, Launches.”
IIG sells in 48 of the 50 states through its websites with licensed agents
IIG holds insurance agency licenses directly in 46 of the 50 states. In New York and California, the company operates as Internet Insurance Agency Group, LLC and Internet Sales and Marketing Insurance Agency, LLC, respectively. The company has no presence in either Arkansas or Hawaii.
Based on its licensing, IIG offers online access to its licensed agents via its website. If interested in pursuing a policy, the small business customer is guided through the purchase process by the firm’s licensed agents, headquartered in Waltham, who provide quotes from the site’s present carriers.
