Bindable enhances its B2B2C distribution network by adding Pets Best products, supporting the continued expansion of the pet insurer’s embedded strategy
Bindable, a leading provider of insurance distribution technology and services, has announced today a new partnership with best-in-class pet insurance provider, Pets Best Insurance Services, LLC (“Pets Best”). Now, Bindable’s robust distribution network of major carriers, brokers, affinity groups, and insurance-adjacent businesses will have access to Pets Best protection products via a streamlined digital quoting experience for consumers. Additionally, Pets Best products will be accessible to agents directly through Policy Crusher, Bindable’s licensable customer relationship management tool, comparative rater, and cross-sell engine.
“Our product-agnostic platform means we can offer a wide range of market-leading providers and products to serve the diverse needs of our vast B2B2C distribution network,” said Jean-Marie Lovett, president of Bindable. “We are confident that the addition of Pets Best to our product lineup will drive additional revenue and strengthen customer relationships for both our agency and our clients while also helping to close the significant pet insurance protection gap in the country.”
According to the American Veterinary Medical Association, 62 million US households own at least one dog, while 37 million own at least one cat. However, a 2024 report from the North American Pet Health Insurance Association, of which Pets Best is a founding member, shows that only 5.68 million total pets in the United States are insured.
“At Pets Best, we take pride in our industry-leading approach to leveraging our API-capabilities plus digital innovations to meet today’s pet parents where, when, and how they want to shop for pet insurance,” said Pets Best CEO, Melissa Gutierrez. “With decades of experience and proven technology, we knew Bindable was the right partner to enhance our go-to-market strategy. Their direct access to preferred channels will significantly help us advance our mission to provide coverage to as many pet owners as possible.”
