Enhanced program reflects Disney’s continued commitment to providing safe, memorable experiences
FM and Disney Experiences today announced the relaunch of the Disney Wild About Safety program, an initiative dedicated to making safety education fun for families through engaging, educational content.
The revitalized program includes updated character artwork, refreshed educational materials and enhanced visual storytelling designed to resonate with guests around the world. The program reflects Disney’s continued commitment to providing safe, memorable experiences for guests of all ages. The relaunch is further strengthened through a key collaboration with FM, a leading commercial property insurance company that leverages its scientific research capabilities and engineering expertise to help strengthen property resilience and preparedness.
Legacy of the Wild About Safety Initiative
Originally introduced in 2003, the overall goal of the Disney Wild About Safety program has been to engage families in safety through storytelling that promotes safe behavior and demonstrates Disney’s commitment to delivering fun and safe experiences. The program features Timon and Pumbaa, from The Lion King animated movie, on a mission to help spread important safety messages through a series of illustrations in tip cards, activity books and videos utilized throughout the domestic and international theme parks, resorts and cruise ships. To date, the Disney Wild About Safety program has reached more than a billion children and families worldwide.
“We’re excited to relaunch Disney Wild About Safety with refreshed content and expanded reach,” said Greg Hale, vice president and chief safety officer at Disney Experiences. “Our collaboration with FM enhances the program’s mission, adding valuable industry support as Disney continues to provide guests tips for staying safe while enjoying the magic of our theme parks and cruise ships – and at home.”
Longstanding Relationship Between FM and Disney
With its nearly 200 years of working with and protecting global businesses, FM joins Disney Experiences in supporting the relaunch. The collaboration reinforces FM’s and Disney’s shared values of protection, enhancing risk awareness and ensuring reliable access to trusted guidance.
“We are thrilled to collaborate with Disney to help prepare its guests so they can enjoy the vacation of a lifetime,” said Randy Hodge, chief operating officer of FM. “Through our collaboration, FM will support Disney’s innovative safety education program, helping guests get the most out of the incredible adventures in store for them at Disney’s theme parks and cruise ships.”
The Walt Disney Company and FM have worked together for more than 75 years. When Disney sought to build a theme park in the 1940s, it chose FM and its engineering-focused approach to commercial property insurance to ensure it developed a resilient venue to welcome the public. Disneyland Resort opened in 1955 in Anaheim, California, and FM has supported Disney and its theme park evolution ever since.
