Workflow automation provider signals broader role across insurance operations
Gain Life, a provider of AI-powered workflow automation for property and casualty insurance operations, has rebranded as Crosstie, reflecting what the company describes as its evolution into a broader workflow automation platform for insurance operations.
The Cambridge-based company, initially founded at Harvard University’s Innovation Lab, said the new name reflects its long-term vision to serve as an integrated platform that connects workflows, systems, and stakeholders across insurance operations.
“Crosstie better represents what we’ve been building and how our customers use us,” said Sean G. Eldridge, Co-founder & CEO of Crosstie. “We bring workflows, systems, and stakeholders together, reducing cycle times, lowering costs, and giving adjusters more time for higher-value work.”
Founded at Harvard University’s Innovation Lab, the company has been live with customers since 2020, developing and deploying workflow automation technology embedded directly into insurance claims and operational processes.
Platform focused on workflow automation and integration
According to the company, the Crosstie platform is designed to integrate with existing core insurance systems while automating operational workflows. The platform combines workflow automation with artificial intelligence to reduce administrative work and improve operational efficiency.
The company’s technology is designed to:
- Integrate with existing insurance core systems
- Deploy in weeks with minimal IT resources
- Embed directly into claims and operational workflows
- Reduce administrative burden across operations
Crosstie said the platform is used to help carriers and claims organizations accelerate cycle times and lower operational costs while giving adjusters more time to focus on higher-value work.
“Our advisors are operators who led the types of organizations we serve,” Eldridge added. “Their guidance has been invaluable in ensuring we’re solving real problems with practical, scalable solutions.”
Expanding beyond claims workflows
Crosstie currently serves carriers, third-party administrators (TPAs), self-insured organizations, and claims service partners across the property and casualty industry, including multiple top 10 TPAs. With strong adoption across claims operations today, Crosstie is expanding beyond claims into customer self-service, loss control, underwriting, and broader operational use cases across the insurance lifecycle.
The rebrand does not change the company’s leadership team, ownership structure, or product offerings, according to the announcement.
