New Home Management Platform backed by $10 million Seed Round
Martha Stewart, the doyenne of all things home, has co-founded Hint, a new start-up venture on a mission to empower homeowners to take control of their homes.
“I have always been passionate about showing people how to care for and beautify their homes,” said Martha Stewart. “Hint brings that philosophy to more people, making the knowledge and expertise behind thoughtful homeownership accessible to everyone. Empowering people to make their home a place they love and one of their smartest investments is core to Hint.”
The company announced it has raised $10 million in seed funding led by Slow Ventures, with participation from Montauk Capital, Tusk Venture Partners, Amplo, Energy Impact Partners, Hannah Grey VC, and Brian Kelly, founder of The Points Guy.
Hint Targets Proactive Homeownership Management
Hint is touted as an “always-on, AI-native home management platform” that serves as a centralized interface for homeowners to manage their properties. The platform aims to provide personalized guidance, ongoing monitoring, and recommendations intended to help homeowners reduce costs and preserve long-term property value.
Set to launch later this summer, Hint is built on a simple but powerful premise: while the home is the largest financial asset for most people, it is often managed reactively, through unexpected costs and fragmented decisions, rather than with foresight and strategy.
Hint combines decades of expert insight with deep intelligence on the home to deliver personalized, proactive guidance helping homeowners navigate complex decisions, stay ahead of essential tasks, reduce costs, and enhance long-term value. The future of home management is dynamic, agentic, and continuously working on behalf of the homeowner; turn Hint on and let it go to work.
Will It Include Homeowners’ Insurance?
Most likely. While the official announcement omits any direct involvement by homeowners’ insurers, insurance carriers, MGAs, agencies, or insurance-related partnerships, it does mention homeowners’ insurance in the context of helping remind owners of policy renewals.
In addition, if it is realistically positioning itself as a” proactive home management and monitoring platform” for homeowners, when dealing with repairs or storm-related damage claims, the platform will have to deal with the insurance industry at some point.
Lastly, if one takes a look at the screenshot of the homepage (see screenshot below, green arrows added for emphasis) you can see that the company is already referencing the homeowners’ insurance marketplace.
Leveraging Stewart’s Legacy to Position Hint as Extension of Home Expertise
Stewart said the platform reflects her long-standing focus on homeownership and home care.
“I have always been passionate about showing people how to care for and beautify their homes,” said Martha Stewart. “Hint brings that philosophy to more people, making the knowledge and expertise behind thoughtful homeownership accessible to everyone. Empowering people to make their home a place they love and one of their smartest investments is core to Hint.”
Founding Team Includes Home Services and AI Executives
Hint’s co-founders include Stewart, CEO Yih-Han Ma, and CTO Kyle Rush. The company said Ma previously built and led home services brands within Red Ventures’ portfolio, while Rush previously worked on engineering teams at companies including Casper.
“For too long, homeowners have been left to figure it out on their own, overwhelmed and worried they’ll be taken advantage of, and leaving real money on the table,” said Ma. “Our mission is to act in the best interest of the homeowner, bringing clarity, confidence, and credibility to every decision.”
The company said homeowners can sign up for a waitlist and priority access through Hint ahead of the platform’s launch later this year.
