Product Targets Rising Premiums, Non-Renewals
Orion180 Insurance has entered the Massachusetts homeowners market with its new FLEX Home Insurance product, offering customizable coverage in nine eastern counties and no coastal restrictions, the company announced Tuesday.
The Melbourne, Fla.–based insurer said FLEX lets policyholders adjust core protections, deductibles and copays “to align with their individual risk preferences and financial goals.”
Citing data from the U.S. Senate Budget Committee, Orion180 noted that Bay State homeowners’ premiums jumped 15 percent from 2022 to 2023, while Massachusetts now ranks fifth nationally for non-renewals. FLEX is designed to give coastal and inland homeowners additional options in what the company called a “constrained market.”
“Our mission is to bring smarter, more accessible insurance solutions to underserved communities,” said Ken Gregg, CEO, in the release. “Massachusetts homeowners have faced higher premiums and fewer options due to the increasing threat of weather-related events. FLEX delivers tailored protection, transparent pricing, and peace of mind. Agents and homeowners can feel at ease because we have a 0 percent state abandonment rate and stand firmly behind the markets we serve.”
Key Benefits (Company List)
- Flexible coverage customization — tailor core coverages and perils.
- No coastal restrictions — distance-to-shore is not a pricing factor.
- Variable deductibles and copays — multiple levels to balance cost and protection.
- Claims-free reward — up to 100 percent of first-year premium returned for eligible, claims-free histories.
- Discounts — senior, military/first responder, and tree-free yard credits, among others.
Market Availability
FLEX is now offered through select independent agents in Essex, Plymouth, Middlesex, Barnstable, Suffolk, Dukes, Norfolk, Nantucket, and Bristol counties.
About Orion180
Orion180 Insurance operates two carriers: Orion180 Insurance Co., a surplus-lines insurer serving 10 states, and Orion180 Select Insurance Co., an admitted insurer active in seven states. The company leverages its proprietary MY180 technology platform and third-party data integrations to streamline underwriting and claims, aiming “to become the global leader in insurance solutions,” according to the release.
