• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Contact Us
  • Post A Job

Agency Checklists

Massachusetts Insurance News & Job Opportunities

  • AC Interviews
  • Agency M&A
  • Career News
  • CAR News
  • DOI News
  • Coverage Cases
  • Innovation
  • InsurOp-Eds
  • AC Podcast
You are here: Home / Latest News / With Gov. Sununu’s Signature, HB249 Now Makes NH “Most Pet-Friendly” State In The Union

With Gov. Sununu’s Signature, HB249 Now Makes NH “Most Pet-Friendly” State In The Union

August 1, 2023 by AC Editor


New Law Goes Into Effect On Jan 1, 2024

A new bill signed by New Hampshire Governor Chris Sununu aims to make the Granite State the most “pet-friendly” in the country. On July 28th, the New Hampshire Insurance Department announced that HB249, establishing pet insurance regulations in New Hampshire, had been signed into law.

The law, based on model legislation from the National Association of Insurance Commissioners (NAIC), offers enhanced protection to consumers in the
growing pet insurance industry.

“Pets become family,” said Governor Chris Sununu. “This law will provide Granite Staters with peace of mind and opportunity to ensure their pets can receive the best care possible. New Hampshire is continuing to fulfill our promise of being the most pet-friendly state in the country.”

“This new legislation establishes similar regulatory frameworks and consumer protections as other insurance products, ensuring consistent, reliable definitions and transparent disclosure,” said James Fox, Property and Casualty Director at the NHID. “HB 249 addresses consumer concerns and offers flexibility by allowing a 15-day grace period for policyholders to change their minds and receive a full refund if they haven’t filed a claim.”

The law sets clear definitions for terms used in pet insurance policies, such as chronic conditions, preexisting conditions, and wellness programs. Insurance companies must adhere to these definitions when dealing with consumer policies.

Pet Insurance Now A Billion-Dollar Industry

According to the Insurance Information Institute (III), total premium volume for pet insurance in the U.S. in 2022 was circa $3.2 billion. As for the total number of pets insured in the U.S., data suggests that by the end of 2022, there were approximately 4.8 million insured pets. Based on this data from both the III and NAPHIA, this represents a 22 percent increase over the number of pets insured in 2021

New Law Creates A Much-Needed Regulatory Framework

Transparency for the consumer is prioritized in the new legislation notes the NHID. Policies must explicitly state any exclusions, including preexisting conditions, hereditary disorders, congenital anomalies, or chronic conditions. Limitations such as waiting periods, deductibles, and policy limits must also be disclosed. Insurance companies cannot increase premiums or reduce coverage based on claims history or the pet’s age without informing the consumer.

Regarding exclusions, consumers should be aware of preexisting conditions. They need to establish that such conditions are the responsibility of the insurance company and not their own.

For accident coverage, waiting periods are prohibited, but they can be imposed (up to 30 days) for illnesses or orthopedic conditions, which can be waived with a medical examination. Renewal cannot be contingent on a medical examination.

“HB 249 brings much-needed regulatory frameworks and consumer safeguards to the rapidly growing pet insurance industry,” said Deputy Commissioner DJ Bettencourt. “We are pleased to see the model legislation from the National Association of Insurance Commissioners setting the stage for a streamlined and reliable pet insurance experience for New Hampshire residents. By establishing clear guidelines on exclusions and waiting periods, we aim to make pet insurance policies more transparent and comprehensible for our citizens.”

Pet Insurance Sellers Must Be Licensed in NH By NHID

As with the sale of all insurance products, licensing and professionalism requirements apply to pet insurance sellers, ensuring they complete necessary training and obtain a license from the New Hampshire Insurance Department.


The new law will take effect January 1, 2024.

Primary Sidebar

Job Board

Career News

Salem Five Insurance Services appointed Gregory Grintchenko as senior vice president of insurance sales to support the agency's continued growth strategy.

Salem Five Insurance Services Expands Leadership Team with Addition of Gregory Grintchenko

Gavin McPhail, Vice President and Chief Data Officer at Plymouth Rock Assurance.

Plymouth Rock Assurance Strengthens Leadership Team with Three Strategic Appointments 

G. Quinn Landers appointed Senior Vice President and Chief Claims Officer at The Andover Companies

The Andover Companies Appoints G. Quinn Landers Senior Vice President and Chief Claims Officer

View All

Search Our Archives Here

MA Division of Insurance Advertisements

Framed formal notice from Massachusetts Division of Insurance about amending a foreign license for AXA XL Insurance Company Americas, dated July 23, 2026.
Official Massachusetts Division of Insurance notice from Safeco Insurance of America about an amended Foreign Company License to transact Property & Casualty insurance; dated July 20, 2026.
Official certification: Commonwealth of Massachusetts, Division of Insurance, license amendment for First National Insurance Company of America, 225 Borthwick Ave, Portsmouth, NH, dated July 20, 2026.

Listen Now

Sponsor

Interviews

From Nuptials, Tickets, and Taxes to Trusted Advisor: One Agency’s Unique Path to P&C Success

A Conversation with Evan Silverio, President & CEO of Silverio Insurance Group

Deland, Gibson Celebrates 125 Years: A Conversation with CEO Chip Gibson

The Fourth-Generation Family-Owned Agency is Based in Wellesley

Talking with Richard Welch: Growth and Innovation at Hospitality Mutual | Agency Checklists

Talking with Richard Welch: Growth and Innovation at Hospitality Mutual

Mr. Welch is CEO of Massachusetts-based Hospitality Insurance Group

Born and Bred in the Bay State: The Special Agent Story

Our Latest Agency Interview is with the Founder & President of Special Agent

A Conversation with Daniel C. Bridge – The 2023 Insurance Professional of the Year

Daniel Bridge is Board Chair, President, and CEO of Vermont Mutual Insurance Group

Making The Leap From Corporate to Entrepreneur: Nadeen Vella On Building NaVella Insurance From Scratch

Making The Leap From Corporate to Entrepreneur: Nadeen Vella On Building NaVella Insurance From Scratch

Our latest Agency Interview is with Nadeen Vella, the founder and owner of a virtual scratch independent agency.

View All

InsurOp-Eds

InSurOp-Ed: When Policy Forms Don’t Do What You Think They Do

By Bill Wilson

How do You Create Customer Loyalty? Why Do Consumers Stay with a Particular Agent or Carrier for Years?

By Bill Wilson

InSurOp-Ed: In Claim Disputes, Disregard Case Law At Your Own Risk

InSurOp-Ed: In Claim Disputes, Disregard Case Law At Your Own Risk

By Bill Wilson

Agency Checklists, MA Insurance News, Mass. Insurance News, Scott Collins, Mohawk Insurance, Elevate 2018, Agency Nation's Elevate 2018

MAgent Op-Ed: What A Traditional Brick & Mortar Agent Like Me Learned At Elevate 2018

By AC Editor

View All

In Memoriam

Gordon Elliott Taylor, longtime owner of the Blackmer Insurance Agency in Shelburne, Massachusetts, who served the local insurance community for decades.

In Memoriam: Gordon Elliott Taylor

William R Berkley founder of W R Berkley Corporation and leader in commercial insurance industry

W. R. Berkley Corporation Announces the Passing of Its Founder and Executive Chairman, William R. Berkley

Michael R Quinn longtime leader of Allan M Walker Insurance Agency in Taunton Massachusetts

Taunton Insurance Leader Michael R. Quinn Dies at 70

Footer

Contact us

We offer a variety of ways to get help promote your company or product.

Announcements
Email Sponsorships
Partnerships
Custom Collaborations

*Affiliate Disclosure

Please note that any of Agency Checklists’ articles might contain one or more affiliate links. This means that any subsequent purchase resulting from these links may result in a commission for us, but at no additional cost to you. For example, as an Amazon Associate, Agency Checklists earns a commission from all qualifying purchases. By working with affiliates we can continue to keep Agency Checklists subscription free. Thank you for your support.

Explore Our Archives

Copyright © 2026 · Agency Checklists · All rights reserved.

Loading Comments...