New England-based national life insurance carrier sponsors Hockey East Heroes campaign to honor first responders
Boston Mutual Life Insurance Company, a national provider of insurance solutions at the workplace and for individuals, today announced a new partnership with Hockey East as an official corporate partner for the 2025–2026 and 2026–2027 seasons. Hockey East is the premier men’s and women’s college ice hockey conference featuring 12 schools across New England. This is the first year Boston Mutual Life is partnering with the organization.
As part of the sponsorship, the company will be included in Hockey East’s marketing and promotional opportunities. Boston Mutual Life will also serve as the presenting sponsor of the new Hockey East Heroes campaign, honoring first responders and other community leaders. Heroes will be recognized at all Hockey East Men’s and Women’s Playoff games, including the Men’s Championship at TD Garden in Boston this year.
“For seven decades, we’ve served New England’s municipalities and the people who keep them running, like first responders, public servants, and their families,” said Grant D. Ward, Sr., President and CEO of Boston Mutual Life Insurance Company. “Partnering with Hockey East lets us celebrate these everyday heroes while reinforcing our longstanding commitment to the communities where our customers live, work, and rely on us for affordable, dependable insurance coverage.”
To keep the excitement going about this year’s season, Boston Mutual Life is hosting an online trivia game featuring fun facts about the company and college hockey. The game runs through March 20, 2026, with one lucky winner receiving a pair of tickets to the Hockey East Championship game. The online trivia game, which is free to play, is available at https://hockeyeasttrivia.sqwadhq.com/.
While Boston Mutual Life has grown nationally, as an organization founded in Boston over 134 years ago, its roots are in New England. It continues to serve as an insurance carrier for many policyholders in the region. In addition, as the leading provider of group life insurance and voluntary benefits for municipalities in the state, today the company serves these insurance products to more than 90% of the state’s communities. For over 70 years, Boston Mutual Life has been providing strong broker partnerships, tailored insurance solutions, affordable workplace benefits, and community-focused service to municipalities across Massachusetts. This includes coverage such as life, accident, and critical illness insurance to first responders, government employees, teachers, and other city and town employees across the state.
“We’re proud to welcome Boston Mutual Life to the Hockey East family as an official corporate partner,” said Steve Metcalf, Commissioner of Hockey East. “Partnerships like this strengthen the connection between our league, our fans, and the communities we serve. We look forward to celebrating our Hockey East Heroes alongside Boston Mutual Life throughout the season and beyond.”
