Bindable is a new brand aimed at transforming the affinity distribution of insurance
A new venture by the Boston-based MassDrive Insurance Group has launched this month and is focused on transforming the affinity insurance distribution model. By combining three of the company’s brands, MassDrive, MyLifeProtected, and its newest product Policy Crusher, the company has evolved into a full-service insurance technology company capable of offering insurance companies, affinity groups as well as intermediaries a full suite of insurance distribution products.
“We’ve built our organization around providing technological solutions that enable companies to enter into the insurance business or expand their existing presence,” explains Bindable’s CEO and Co-Founder, Bill Suneson, as to the reasoning behind the name. “We see this as a kind of ‘binding,’ which of course is a well-known insurance reference. To us, Bindable represents the bringing together of like-minded people, such as affinity groups, and a continued commitment to our customers, partners and community. We also feel the name speaks to the technological advancements in the insurance industry via products, services and customer engagement.”
A screenshot of the brand’s new website:
A look at each of the brands under the new Bindable umbrella …
For those companies looking to enter or to expand their presence within the affinity space, Bindable is able to provide a full front-to-backend solution with a suite of tools. This suite includes the company’s newest tool, Policy Crusher™, which is an agent-facing enrollment platform as well as CRM built for modern insurance distribution and personalized cross-sell.
“We offer a suite of technology-enabled services to insurance companies, intermediaries, affinity groups and other trusted brands. Bindable allows strategic partners to better engage their customers through insurance distribution, product diversification, and market expansion,” added Jean-Marie Lovett, President at Bindable.
In particular, the following are what each of the brands under the Bindable umbrella offers:
- MyLifeProtected – launched in early 2016, the multi-product digital platform delivers private label and custom branded insurance marketplace solutions to partners.
- Policy Crusher™ – the newest service under the Bindable umbrella serves as a SaaS platform and CRM for agents specifically designed for partner distribution models.
- MassDrive – a nationally licensed agency offering multi-carrier auto and home insurance comparison-shopping services available for integration with eco-system partners.
More about MassDrive and MyLifeProtected…
The team behind MassDrive and MyLifeProtected were one of the first agencies and companies to begin harnessing the power of technology to transform the business of insurance. To learn more about the companies products and origins, please refer to the following Agency Checklists articles and profiles on the company over the years: